Loewe iconic

15 June 2023

A sculpture for your senses.

Turn your living room into an art gallery. The sculptural design of the Loewe iconic combines the latest OLED technology with a room-filling sound experience and an exceptional stone installation solution.
Your home becomes more than just a living space:
It becomes a place where you can enjoy art, craftsmanship and culture – with the Loewe icon as a powerful, central design element from our exclusive Loewe Manufacture site at our headquarters in Kronach, Germany

Anything but ordinary.

With its coherent, sculptural design language, the Loewe iconic merges TV and soundbar into a unique symbiosis. Made from Syno-Stone, it turns your interior into far more than just a living space: it becomes a place where you can immerse yourself in art, craftsmanship and culture.

Cutting-edge TV technology – picture quality made in Germany.

High-contrast images and an impressive colour spectrum: thanks to ultra-high-resolution 4K OLED, HLG, HDR10 and Dolby Vision™, you enjoy perfect home cinema with the Loewe iconic.65 and Loewe iconic.55 TV models, factory-calibrated in the SL5 and SL7 versions.

Outstanding audio technology. Powerful cinema sound.

The integrated 3.1 soundbar, with three front-facing speakers and two built-in subwoofers, delivers a natural, full sound experience – including Dolby Virtual Atmos, DTS:X, multiroom via Play-Fi, WDAL 2.0 and AVR connections.

Come and discover this product at your leisure in our showrooms!